2025 Impact Report

Building Awareness. Growing Markets.

Georgia has 22 million acres of working forests—and we believe they’re one of our best solutions to the challenges facing our state and nation. This interactive report highlights the efforts made possible by our donors in 2025. Click the arrow to explore the photos, videos, and stories behind the year’s work.

EDUCATION & LEADERSHIP

Connecting All Georgians to Working Forests

GFF’s mission is to continue engaging current and future generations with the working forests that sustain our environment, communities, and economy. These experiences tell the story first-hand of how Georgia became the # 1 Forestry State in the Nation!

+10,000

Georgians reached with nearly 30 events and 10 key partnerships

Regional Emmy Award-winning Programming

Forestry Education wins: In partnership with Georgia Public Broadcasting, the Georgia’s Forests Live Exploration won a Southeast Regional Emmy Award for Outstanding Informational Content. The 30-minute program reached 50,000+ kids, parents, and teachers through an interactive live show that aired online and GPB-TV. The recorded show is now accessible online along with supplemental classroom resources at gpb.org/trees.

  • Students were provided practical knowledge on a variety of topics, including: prescribed fire, timber harvesting, photosynthesis, carbon sequestration, water quality and quantity, wildlife habitat and more
  • Featured several GFF partners and GFA Members, representing the entire forestry supply chain

Key Partner:

Working Forests Field Trips for Boys & Girls Clubs Field Trips

Building strong connections: Worked with various organizations to reconnect the Boys & Girls Club to Georgia’s working forests. Students visited some of our favorite nature centers, tree farms, and teaching forests, introducing kids to forest ecosystems, products, and careers in forestry.

  • +400 Kids
  • 14 Clubs
  • 4 Counties

Key Partner:

Trees Atlanta Youth Tree Team Field Trip

Building a Workforce Pipeline: +60 teens from the Trees Atlanta’s Youth Tree Team visited a working sawmill and harvest site, and discovered what sustainable forestry truly looks like. These field trips provide the connection between Georgia trees – an abundant natural resource – and the products Georgians use every day.

Key Partners:

Earth Day 2025

Earth Day at Ponce City Market: Along with 8 other organizations, we engaged with +1000 people in the heart of Atlanta. With free t-shirts sponsored by Georgia Power, live animal encounters, leaf rubbing activities, and more, this event gave us the opportunity to connect the Atlanta community with Georgia’s 22million acres of working forests, as well as sustainable practices that not only protect but enhance our environment.

Key Partners:

Forestry Day at Fernbank

Fernbank Science Museum’s Forestry Day: 1300+ guests visited the museum for this family fun-filled event, and over 120+ kids engaged in GFF’s Scavenger Hunt – a game where learning about forestry got you your very own “tree shirt!”

This staple event in Atlanta provides a bridge between urban families and the working forests they depend on. Through activities, demonstrations, and more, dozens of families were introduced to the benefits of Georgia forestry.

Key Partner:

In-School Forestry Education Programming

Educating Generations: Introduced 8,000+ elementary students to Georgia forest products and the importance of Georgia’s working forests. Thanks to our gracious donors, forestry-related curriculums are taught inside the classroom through engaging activities and hands-on learning.

Key Partners:

Forestry Education Scholarships

Investing in Future Generations: $6,000 in scholarships awarded to students focused on agricultural communications and forestry degrees with Abraham Baldwin Agricultural College and University of Georgia’s Warnell School of Forestry & Natural Resources. 

Key Partners:

Georgia FFA State Convention

FFA State Convention in Macon: Attended the FFA State Convention to connect 6,000+ students and educate them on Georgia’s forestry careers through trivia and giveaways. By partnering with PONSSE, we were able to provide students with live interactive forestry experiences. 

Key Partners:

Georgia Forestry Teacher of the Year

Recognizing Leadership: Awarded 30-year veteran teacher, Richard Gill of Brantley County High School in Nahunta, with $1500 gift. This award, sponsored by Huber Engineered Woods, recognizes the accomplishments of educators who demonstrate an unwavering commitment to forestry education – connecting students to Georgia’s 22 million acres of working forests. By featuring a Forestry Teacher every year, we are able to highlight the critical work being done by educators across the state to foster a deeper understanding of forestry among students.

Key Partner:

Forest Worker Certificate End of Pathway Assessment

ForestryWorks of Georgia: In partnership with the Georgia Department of Education and ForestryWorks, this program provides high school students with the opportunity to earn career-ready Forestry Certification and complete forestry end of pathway assessments at no cost to the school district! This exciting initiative will help create a direct pipeline to the wide variety of meaningful careers in Georgia’s forestry industry.

Key Partners:

ENVIRONMENTAL SUSTAINABILITY

Environmental Benefits through Market Based Solutions

Working forests serve as Georgia’s greatest asset in providing clean drinking water, offsetting carbon emissions and sustaining habitat for wildlife and biodiversity. We are focused on identifying market-based solutions that empower forest landowners and managers to better manage their forests while increasing the sustainability and resilience of the state’s largest land use.

 

Accelerating Corporate Investment in Private Working Forests

Incentivizing Forest Management: Kicked off the Georgia RISE program to provide underserved and small-acreage landowners additional economic opportunities. The creation of a Georgia-grown forest carbon exchange can leverage a collective demand among Drawdown Georgia Business Compact members for high-integrity, locally-based carbon projects to support climate-smart forestry practices at scale across the state.

The initiative will enable landowners to participate not only in carbon markets but also in emerging markets for biodiversity and water quality benefits.

Private Landowner Support Initiative

Landowner Outreach: Georgia’s working forests depend on confident private landowners. After Hurricane Helene—and amid growing interest in markets, habitat, and cost share—many don’t know where to start. GFA is meeting that need with a no cost navigation team that turns confusion into action through trusted referrals and guided access to funding and technical assistance.

🌲13 events

🌲1,562 attendees

🌲143 landowners reached

🌲12 received direct assistance 

Connecting Georgia Birders and the Benefits of Working Forests

Birds love Working Forests: Hosted 30+ birders at the Oxford family working forest, building the connection between Georgia’s non-industrial, privately-owned working forests and the birds they inhabit. Working forest management provides a variety of benefits to native bird species and provides another source of revenue for landowners.

Key Partner:

Georgia Forests & Water Partnership

Incentivizing Water Quality: Hosted 3 roundtable meetings centered on incentivizing water conservation for Georgia’s forest landowners. Healthy, well-managed forests are directly correlated with safe and reliable drinking water. Providing alternate revenue sources for tree farmers increases their ability to invest and keep their land in trees.

Key Partners:

ECONOMIC COMPETITIVENESS

Mobilizing Mass Timber in Georgia 

Building with mass timber is not only carbon-friendly but it’s also construction-friendly with faster turnarounds and larger returns on investments. As developers envision a more sustainable and biophilic landscape for the future, Georgia’s 22 million acres of privately-owned working forests stand ready with the supply.  These investments in locally-grown wood and regionally-sourced mass timber will keep Georgia’s working forests growing for generations to come.

Accelerating Markets for Mass Timber

Georgia’s Mass Timber Accelerator: 6 active projects in Georgia with 150k in funding and technical assistance with Woodworks Wood Products Council.  Three unique construction projects were rewarded $25,000 each, along with engineering support from WoodWorks, with three more projects slotted for 2026.

These projects continue to represent a significant step forward for mass timber construction in Georgia, aligning local efforts with the global demand for sustainable construction while highlighting the economic efficiency and resiliency of mass timber as a building material.

Key Partners:

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Building Awareness & Connections for Mass Timber Construction in Georgia

Georgia Mass Timber Hubs: Hosted five Hub events in Atlanta, Savannah, Athens, Columbus, and Macon, engaging 300+ architects, engineers, construction professionals, and county officials. Each session delivered practical mass timber education and resources to accelerate acceptance across Georgia’s construction community. Watch a panel discussion from our Atlanta Hub (video button), or view all past Hub sessions on our website: www.georgiamasstimber.org

Key Partners:

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Recognizing Mass Timber as a Sustainability Solution

Southface Institute’s 2025 Fulcrum Award Winner: GFF and Jamestown were honored with the Southface Institute’s Fulcrum Award. This award celebrates organizations that are helping drive a sustainable future through innovation, collaboration, and positive environmental impact.

Key Partners: